Irresistible by Adam Alter

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Adam Alter is author of Irresistible: Why We Can’t Stop Checking, Scrolling, Clicking and Watching, an health book (published in March 2017) about the rise of tech addiction and what we should do about it. Learn more about the author, his book, as well as ratings and reviews on the latter.

Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of the New York Times bestseller Drunk Tank Pink (2014), an essay about the forces that shape how we think, feel, and behave.

He was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World”.

Adam received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

He has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. Additionallly, he has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.

Irresistible: Why We Can’t Stop Checking, Scrolling, Clicking and Watching is Adam Alter‘s latest book (2017). Let’s take a closer look now at its content.


‘Fascinating’ Malcolm Gladwell

‘Your sanity will thank you for reading it’ Oliver Burkeman

Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming.

They affect our ability to relax, develop relationships and achieve meaningful goals.

Psychologist Adam Alter explains why we can’t stop scrolling, clicking and watching.

And offers practical advice for using technology differently – and leading a happier life.


Brilliant. Irresistible offers…much-needed solutions’   Susan Cain, author of Quiet

‘Essential reading… Regain control of your time, finances and relationships‘   Charles Duhigg, author of The Power of Habit

‘With great clarity…Irresistible digs down into exactly how technology has us hooked‘   The Times





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